A quick guide on GIF hosting via GIPHY and how to get your GIFs like everywhere.
*Anyone can have a GIPHY Account, but only APPROVED GIPHY Accounts are searchable in the GIPHY App and social media platforms
GIPHY is in charge of all the GIFs, FRFR
In order to be found in the GIF search on most social media platforms you must have an APPROVED GIPHY Account.
GIPHY is the most used GIF platform.
Once your GIPHY Account is APPROVED, you'll be able to search for and use your GIFs on
Facebook
Twitter
Instagram
TikTok
SnapChat
iMessage
WhatsApp
LinkedIn
And lots of other apps and places
In order to get an APPROVED GIPHY Account
For Brands
Must Have
A Giphy Account
5 Gifs and/or Stickers that reflect your brand, uploaded to your GIPHY Account
Filled out and submitted application to be a Brand Channel
Branded/Professional email address (no @hotmail.com or @aol.com)
Username
Contact Name
Display Name
Website
Social Profile
Avatar
Location
For Artists
Must Have
A Giphy Account
10 Gifs and/or Stickers that reflect your brand, uploaded to your GIPHY Account
Filled out and submitted application to be a Brand Channel
Branded/Professional email address (no @gmail.com or @yahoo.com)
Username
Contact Name
Display Name
Website
Social Profile
Avatar
Location
More Unsolicited Advice
Make sure your Stickers aren’t too dark, it will be hard to see them if they’re put on top of photos or videos
All GIFs must have movement
All Stickers must be on transparent backgrounds or have transparency within them
Consider your tags. If they’re too generic they’ll be difficult to find, try to make them very unique
Per Giphy the Difference between a GIF and a Sticker
Gifs don’t have transparency, Stickers do.
Stickers are gifs with transparency.
