NAP Global Network Animation Templates

Briteweb reached out about creating multiple templates for their client's YouTube channel and website. Just like with brand guidelines, it's helpful to create a set of animation guidelines. Movement and timing is essential in creating consistency along all video assets. Creating these assets allows their in-house team to easily change copy and edit video accordingly. Briteweb had worked with the client for an overall brand update, so I was tasked with animating their new logo as well and implementing new typography, shapes, and colors.

Client:

Briteweb

Year:

2023

Animated Logo to Title

Timing is everything to these videos. You need just enough time to recognize the logo and then transition into title frames.

Text Transitions

Incorporating text to help transition scenes was an asset the brand recognized it needed prior to starting the project.

Key Quotes

There are a lot of experts that deliver key information and quotes that need call outs within these particular videos. The client requested that the most key information gets it's own treatment, like this highlighting from grey to orange.

Shape Transition

Transitions are important to any story but they often need to happen quickly, especially if the footage is shorter.

Outro

It's helpful to be a designer who animates. With as much information as this brand often needs on some of their animation assets, it's helpful to create balance and heirarchy.