Credo Product Launch
Animation of Credo Ranch Dip Product Launch
Credo approached me about working on a product launch video for their new ranch dip. I love CPG, I got my start in a branding studio that specialized in CPG packaging for health food and wellness, so this project was right up my alley.
This is a great example of a brand that is a perfect candidate for animation.
It's a CPG Product, animating products in and out of packaging is a great way to showcase your products, give them life, and familiarize your potential customers.
A fully developed brand, it's not just a logo on packaging, there's consistent color use, design assets, and guidelines to work with.
Characters! Credo has a plethora of characters to work with, in particular–they asked for me to focus on the onion with a$$less chaps. 🤣
Multiple channels. Credo wanted to use this animation on social media, possibly on website, and in their Amazon shop, so there's a vertical, square, and horizontal version of the animation.
Client:
Credo
Year:
