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Art Midwest

Logo Animation for Briteweb client Arts Midwest.

I contract with Briteweb, a creative agency based out of Canada on video and motion graphics projects. They reached out to me to work on this animated logo for their client. 

The client had worked with a motion designer via Fiverr and had another designer work on it, but each of the previous iterations of the logo animation did not meet their expectations. The focus of the animation was about amplification and speed. We had the task of making sure the animation fit within 5 seconds and the logo mark could live with or without the logo type. The client chose between two concepts. We used cel animation to ensure every frame was as smooth as possible. 





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